Lovoo, the true number 1 relationship software across Germany, Austria and Switzerland, was expanding significantly since its purchase because of The Meet Group in 2017. Even though Meet Group is dependent from the United States, LovooвЂ™s core markets have a home in European countries, with users getting together with the software in 10 various languages. The Meet Group has a monthly active user (MUA) count of 15m, with Lovoo being the best contributor to that metric.
The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. A mobile engagement platform, to conduct more A/B testing for marketing techniques including push notifications, in-app notifications, and email campaigns to do this, Lovoo turned to Leanplum.
Lovoo differentiates from popular US dating apps in a ways that are few it will not simply add a вЂMatchвЂ™ feature. Lovoo users can easily see other users which can be nearby, they are able to content individuals they will havenвЂ™t matched with using вЂIcebreakerвЂ™, and additionally they can live flow. LovooвЂ™s income model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and advertisements. Lovoo does offer female users all of the premium features at no cost.
вЂњWe looked to Leanplum because the Lovoo product group desired to deliver more experiments based on theory, do more a/B that is extensive, and effect engagement and retention. LeanplumвЂ™s care that is extra us to experiment and deliver fast, gain results and enhance the item,вЂќ said Saket Toshniwal, senior item manager, Lovoo.
Utilizing LeanplumвЂ™s push notifications, A/B assessment abilities and information analytics, Lovoo saw a rise in subscriptions by a double-digit percentage and a rise in successful registrations with a double-digit percentage. Lovoo has also been awarded GoogleвЂ™s Fan Favorite App in 2018.
вЂњOur part is brands that are help Lovoo create relevant promotions that truly advances the lifetime worth of their consumer, whether itвЂ™s through e-mail, in-app notifications or push notifications. They could wthhold the consumer, they could attract the client, and make certain the consumer is offered by way of a long amount of their journey with Leanplum. We help allow brands to complete extremely targeted individualized multichannel advertising and consumer engagement,вЂќ said Marjaneh Ravai, worldwide mind of communications & analyst relations, Leanplum.
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