Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual females, too little money for advertising implied she’d visit nightclubs equipped with containers of spirits.
“In the days that are early’d head to nightclubs by having a bottle of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your toilets that are portable out toilet paper with leaflets advertising the application.
This is back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to positive person to person.
Established in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, also to be within the dense for the burgeoning myspace and facebook scene, the Her software now has one or more million female users across the world. [Read more…]